Writing effective press releases

One of the oldest ways to disseminate information to the press is to use a Press Release. In order to have an effective press release you need to write in an inverted pyramid style. To do this make sure to have the most important fact or detail in the beginning and work down to smaller details. Give a broad overview in the title. Secondly, make sure to include the WHO, WHERE, WHAT, WHEN, WHY and HOW. Incorporating these two different techniques will ensure effective press releases for your on campus organization or for your business.